Built by founders who ship
1450 was built by startup founders to serve the technical needs of other startups and fast-growing companies. Today we bring that craft on site.
10 years
shipping software
100+
products shipped
Millions
of users every month
20+
specialists and engineers
How we got here
A product studio
We spent a decade building for founders: AI for the pharma industry, tools for online sellers, coaching for support teams, ordering for restaurants.
Agents changed the speed
AI agents changed what a small senior team can do. Work that used to take quarters started taking weeks.
So we moved in
The hardest problems were no longer in the code. They sat between the people who build and the people who run the operation, so we put them in the same room.
What we hold ourselves to
Live is the only finish line
A demo is not a result. We count what runs in production and what it changes.
Answer for the outcome
If it isn’t working, that is our problem to fix, not a change request.
Be straight about the numbers
We measure in production and report what we find, including when it isn’t good news.
Leave you stronger
You keep the code, the models and the know-how. A good deployment doesn’t need us forever.
Leadership
Mo Aalabou, CEO
A startup founder first. Started 1450 to ship software that works, and still spends time on site with the squads.
Offices
Dubai
Where we run our deployments across the Middle East.
Bali
Where much of our engineering team is based.
Bring us one process to fix
A 30-minute call with us. Leave with a clear view of what it would take to put it into production.
“We started 1450 to ship software that works. Forward deployment is how we do it for the region’s most important organisations: in the room, on your systems, accountable for the result.”